What you practice
Skills You'll Practice
The masterclass is built around practical exercises. Here is a breakdown of every production skill you will work through — from initial planning to final delivery.
Planning & Structuring
Audience Mapping
Identify who the content is for, what they already know, and what outcome the course or e-book should achieve. Produce an audience brief the client can review.
Outcome Writing
Turn a client's general goals into specific, honest, achievable learning outcomes that set clear expectations for the end reader.
Content Architecture
Decide how to sequence modules or chapters so the material builds logically — avoiding gaps, repetition, and structural confusion.
Outline & Source Management
Working Outline Creation
Build a structured, annotated outline from raw source material that the expert can approve before any drafting begins.
Source Organisation
Maintain a clean reference log — tracking which content comes from which source — so that attribution is accurate and review is straightforward.
Gap Identification
Spot missing sections, unclear concepts, or unsupported claims early, and flag them for the client's input before they become bigger problems.
AI-Assisted Drafting
Prompt Engineering for Production
Write effective prompts that use AI to draft lesson or chapter content within the boundaries of approved source material — without inventing facts or claims.
Voice Matching
Adapt AI-generated drafts to match the client's existing writing style, tone, and vocabulary using provided samples.
Structural Drafting
Organise each lesson or chapter with a clear introduction, explanation, examples, and summary — the structural pattern that makes content easy to follow.
Editing & Formatting
Instructional Line Editing
Edit for clarity, concision, and consistency — not just grammar. Apply an editorial eye to ensure the material is genuinely useful to the reader.
Worksheet & Exercise Design
Create practical worksheets, reflection prompts, and exercises that reinforce the lesson content and give learners something actionable.
Accessible Formatting
Apply heading hierarchy, readable type sizes, consistent spacing, and alt-text conventions so the final product is accessible to all readers.
Production Handoff
Expert Review Coordination
Prepare a clear review packet with annotation guidance, and manage feedback rounds efficiently so revisions stay on track.
Rights & Attribution Checks
Verify that all referenced material is attributed correctly and that no third-party content is used without proper clearance.
Final Delivery Packaging
Compile the approved, formatted content into a complete production package the client can publish, upload, or hand to a designer.
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