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How it works

The Production Process

A five-phase workflow that takes a course or e-book from client brief to final delivery — with AI tools at every stage.

  1. 01

    Phase 01 — Receive & Plan

    Start With a Clear Brief

    Every production project starts with understanding the client's goal. You review their source material, ask the right scoping questions, and produce a planning document — audience profile, proposed structure, and timeline — for client sign-off before any writing begins.

    • Review source materials and client-provided notes
    • Write an audience profile and outcome statement
    • Propose a module or chapter structure for approval
    • Confirm scope, timeline, and revision terms
  2. 02

    Phase 02 — Outline & Map

    Build the Architecture Before the Bricks

    A strong outline prevents expensive rework later. You organize source material into a hierarchical outline — headings, subheadings, content notes, and source references — and submit it for expert review before drafting a single lesson.

    • Organise approved source material into an annotated outline
    • Map each section to its supporting source reference
    • Flag content gaps and surface them for client input
    • Obtain written approval before proceeding to draft
  3. 03

    Phase 03 — Draft

    AI-Assisted Writing, Expert-Anchored Content

    With an approved outline and source materials in hand, you use AI drafting tools to produce lesson or chapter content efficiently. Every AI-assisted draft stays within the boundaries of approved source material — you never invent facts, claims, or expertise.

    • Use prompt engineering to draft within source boundaries
    • Write in the client's voice using provided style samples
    • Structure each lesson with intro, body, examples, and summary
    • Produce a first-draft document ready for editorial review
  4. 04

    Phase 04 — Edit & Format

    Polish Into a Professional Product

    Raw drafts become finished content through a structured editorial and formatting pass. You edit for clarity, consistency, and instructional impact; add worksheets and exercises; and format the document to accessible, publication-ready standards.

    • Apply line editing for instructional clarity and tone
    • Add practice worksheets, reflection prompts, and exercises
    • Format with consistent heading hierarchy, spacing, and style
    • Ensure accessibility: alt text, readable sizes, screen-ready layouts
  5. 05

    Phase 05 — Review & Deliver

    Expert Sign-Off, Then Final Handoff

    Before delivery, the content goes back to the expert for review and factual approval. You manage this process — preparing annotation guides, tracking revisions, and handling rights checks — then package and deliver a complete, publish-ready final product.

    • Prepare a clear expert review packet with annotation guidance
    • Manage one or two revision rounds with tracked changes
    • Verify attribution and rights for all third-party references
    • Deliver a final production package ready for publication
An editorial workspace showing organized production documents and structured outlines

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