Module 1
Audience & Outcome Planning
Good production starts with understanding who the content is for and what it should achieve. This module teaches you to extract the essential "who, what, and why" from a client brief so that every structural choice you make later serves the end reader.
You will be able to:
- Define the target learner and their starting point
- Write clear, honest learning outcomes from approved source material
- Align course or e-book structure to what the expert can genuinely deliver
- Create an audience profile brief to guide all subsequent production decisions